Audience Is Everything® - Nielsen
WEBA global leader in audience insights, data and analytics, Nielsen shapes the future of media with accurate measurement of what people listen to and watch.
About | Nielsen
WEBAbout Nielsen. Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media. Measuring behavior across all channels and platforms to discover what audiences love, we empower our clients with trusted intelligence that fuels action. Empowering our teams and clients with expertise.
The Nielsen Annual Marketing Report Hub | Nielsen
WEBThis hub features the latest reports, data and insights related to The Nielsen Annual Marketing Report series. The report is driven by a national survey conducted across 250+ marketers across a variety of industries focused on media, data, technology and measurement strategies. Scroll down to discover how marketers are …
2023 Nielsen Annual Marketing Report | Nielsen
WEB1. In digital channels where engagement is rising, under-spending is even higher. For example, May 2022 data from Nielsen’s Predictive ROI Database showed that 66% of global media plans were under-invested for digital video. But marketers that close the spending gap and optimize their digital video investments …
Insights | Nielsen
WEBDiscover the latest Nielsen insights based on our robust data and analytics to connect and engage with today’s audiences.
Nielsen unveils new brand identity reflecting company’s …
WEBNew York – Oct. 18, 2021 – Nielsen (NYSE: NLSN) unveiled a new brand campaign, including a new identity, reflecting the company’s transformation of its culture and a redefined strategy focused solely on the global future of media. Nielsen’s new look and feel represents a commitment to innovation and the company’s role and purpose of powering a better media future for all people.
2024 Annual Marketing Report | Nielsen
WEB72%. of global marketers expect bigger ad budgets. this year, up from 64% in 2023. 2/3. of media budgets are going toward digital. channels—with CTV, search and retail media. driving the biggest increases. 38%. of global marketers evaluate holistic ROI by.
SAG-AFTRA to License Nielsen Streaming Data | Nielsen
WEBNEW YORK – May 2, 2024 – SAG-AFTRA, the American labor union that represents more than 160,000 professionals in the media and entertainment industries and Nielsen, a global leader in audience measurement, data and analytics, today announced that the union has selected Nielsen as its third-party provider of streaming content measurement.
Nielsen Annual Marketing Report: Era of Alignment
WEBThe report leverages findings from a global survey to understand marketers’ sentiment around brand objectives, marketing allocation, channel spend, martech effectiveness, driving tangible ROI, new marketing channels and the importance of brand promise. This report features four key sections: Driving Brand …
Nielsen’s 2021 Responsibility Update Highlights ESG Commitment …
WEBThrough a historical and pivotal 2020, during the COVID-19 pandemic and separation into two companies, Nielsen has remained strongly committed to its environmental, social and governance (ESG) priorities and performance. Today, we published our 2021 Interim Responsibility Update to provide our stakeholders with a snapshot of our ESG story ...
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