Digital Marketing News: Marketing Technology
WEBApr 4, 2012 · 80% of global smishing attacks targeted EU citizens. New data from international connectivity enabler BICS has revealed it blocked 507 million fraudulent spam calls and robocalls across its network in 2023 – up 28% from the 395 million calls blocked in 2022. In total, BICS saved its customers 87 million EUR in estimated costs of wholesale ...
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WEBNew data from international connectivity enabler BICS has revealed it blocked 507 million fraudulent spam calls and robocalls across its network in 2023 – up 28% from the 395 million calls blocked in 2022. In total, BICS saved its customers 87 million EUR in estimated costs of wholesale fraud exposure. The figures reveal an alarming ...
Global annual marketing spend to reach $4.7 trillion by 2025
WEBApr 7, 2022 · Annual marketing spend will reach $4.7 trillion by 2025, which represents growth of $1.1 trillion from 2021 to 2025 at a compound annual growth rate (CAGR) of 7% — an acceleration above the 5% CAGR from 2015 to 2019. This is according to industry analyst firm Forrester, which has published a new report titled ‘2022 Marketing …
Audience research: how brands are driving marketing forward in 2022
WEBJan 4, 2022 · For marketing, it’s a familiar story; slashing budgets and mounting pressure to undergo serious transformation for 2022, because “the old way” doesn’t fit the bill anymore. A 2021 Gartner report revealed marketing budgets were reduced to record lows of just 6.4% of company revenue – almost half what they were the year before.
marketers more likely to use influencers in campaigns since …
WEBDec 16, 2021 · Encouragingly however, marketers are listening to the frustrations of consumers, with over two thirds (67%) using influencers from more diverse backgrounds in campaigns now than they did before the pandemic. The professionalisation of the industry is gathering momentum with platforms enhancing their e-commerce functionality and over …
The need for mindful marketing in 2021: Take a step back to …
WEBNov 27, 2020 · An interesting timeline has been unfolding this year, the likes of which we have never seen before. In the space of about 10 months, the global mood has swung from the depths of fear and uncertainty (as the pandemic took hold) to elation (as we started coming out of our respective lockdowns) and back to restrictions and anxiety for our …
88% of marketing and event professionals are using AI
WEBNov 7, 2023 · The marketing industry has largely embraced AI tools, with 88% of respondents having already adopted or experimented with them, with the remaining 12% planning on experimenting in the near future. 69% of respondents have at least one paid AI service, with 39% having multiple subscriptions. Regardless of the level of adoption, …
Digital marketing skills show positive growth but sector demands ...
WEBOct 24, 2023 · Marketing skills see growth but skills gaps remain. The report found that there has been a general upwards trend amongst key marketing disciplines with social media (+8%), Ecommerce & Lead Generation (+5%) and Email Marketing (+5%) seeing the greatest average improvements, whilst Content Marketing (+1%), Analytics & Data …
81% of marketing teams would host more events with the right tools
WEBThe 2023 Events Outlook Report shows that 81% of event practitioners would hold more events if they had the right tools. Other report findings show that: Everyday events prove their worth: Nearly one-third (27%) of event marketers plan to host 11-20 of these event types. Untapped revenue potential: With the majority of events (84%) targeting ...
Mobile marketing and a cookieless future: challenges and …
WEBAug 16, 2022 · Mobile marketing offers businesses and brands the ability to message customers easily, effectively and instantly. In fact, once an SMS is sent, the immediacy is profound — roughly 90% of messages are read in 90 seconds. Even more, whether the recipient is eight years old or 80, there’s no barrier to understanding how to operate a …
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