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WEBOpinion: The Next Chapter in the Brand Sustainability Book. April 19, 2024. While issues like housing, the economy and the cost of living may have overshadowed environmental challenges over the last 12 months, they haven’t gone...
Droga5 Dublin Rolls Out New Communications Platform
WEBJan 27, 2023 · Droga5 Dublin has created a new communications platform and campaign for Aer Lingus. Called “You’re Very Welcome,” the new positioning aims to highlight Aer Lingus as a “human-centric, modern airline that embodies Irish values”. Its creation follows an extensive brand review and strategy development exercise completed by …
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WEBAdworld.ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media industries in Ireland.
Bulmer’s Returns with Refreshing Summer Campaign | AdWorld.ie
WEBJun 11, 2021 · Bulmer’s Returns with Refreshing Summer Campaign. June 11, 2021. With the all-important summer months for the cider industry now well underway, Bulmers has launched a new campaign as part of its When Time Bears Fruit platform. Called The Alchemy of the Orchard, the campaign was created by Goosebump and will run across digital, TV, OOH and ...
Bank of Ireland Unveils New Brand Identity and Launches New …
WEBJan 31, 2020 · Bank of Ireland has launched a new brand identity as well as a new campaign promoting its mortgage offering. The new brand identity marks the second phase of the bank’s “brand reinvigoration” and follows on from the 2019 launch of its “Begin” brand platform. With 75% of its customer interactions now taking place online, the bank says ...
All Ireland Marketing Awards Winners Announced | AdWorld.ie
WEBMay 21, 2021. The Marketing Institute of Ireland has announced the winners of the 2021 All Ireland Marketing Awards at virtual event in RTÉ Studio 5. The event was watched by a huge number of marketing leaders and professionals, and the MC for the event was RTÉ’s news anchor, Bryan Dobson. The All Ireland Marketing Awards programme is ...
New AdTech Platform Admatic Officially Launched in Irish Market
WEBJanuary 21, 2022. A new Irish AdTech platform that allows advertisers buy their advertising and media directly with media owners has been officially launched. Admatic has been in development for over a year and entered the Beta-testing phase in Q4 of 2021 during which it had extensive engagement with the wider media industry. The company was ...
Sky Media is Upfront About Future Developments | AdWorld.ie
WEBOctober 28, 2022. Malcolm Murray, Sales Director of Sky Media. Sky Media hosted its annual Upfronts event this week with a number of key speakers, including Orlaith Ryan, chief commercial officer and Malcolm Murray, sales director, Sky Media, discussing recent business developments and outlining plans and opportunities for 2023.
NewsBrands Ireland Awards Showcase the Best in Irish Journalism
WEBNov 18, 2022 · The annual industry awards, which are run by NewsBrands Ireland and supported this year by Google News Initiative, were hosted by broadcaster Matt Cooper and members of the Journalism Awards judging panel announcing the winners. Catherine Martin, Minister for Tourism, Culture, Arts, Gaeltacht, Sport and …
Boots Harnesses Power of TV and TikTok For New Campaign from ...
WEBOct 20, 2023 · Boots Ireland has rolled out a new innovative live and shoppable advertising format on both TV and TikTok in a collaboration that involves the GroupM agencies EssenceMediacom and Invention. As part of the campaign, Boots has teamed up with four prominent Irish creators to simultaneously broadcast advertisements live …
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