In the U.S., Netflix’s ad-supported tier will cost $7.99 per month, up one dollar from $6.99. The price of the Premium tier, with four simultaneous streams, is increasing by $2, to $24.99 per month.

Netflix is raising the monthly prices of its subscription plans again.

Netflix is not chilling on the price increases. Subscribers to the streaming service will need to pony up more money to keep watching shows such as the upcoming docuseries on SEC football featuring Kentucky.

The company raised subscription prices across most plans in the U.S. and several other markets. It added 19 million subscribers in the fourth quarter of last year.

The standard monthly subscription without advertisements will climb from $15.49 to $17.99, and a standard monthly subscription with ads will increase one dollar to $7.99, Netflix said. The price hikes arrived alongside a stellar earnings report that showed the largest subscriber gains over a three-month period since the company’s founding more than a quarter-century ago.

Netflix said it added almost 19 million subscribers during the holiday season quarter, signaling that the new strategy is paying off. The boost in subscription prices comes after

It'll cost you more to watch the final seasons of "The Upshaws" and "Stranger Things." Netflix is raising its prices.