UPDATE: Feb. 28, 2024, 11:39 a.m. GMT. Wendy's has since clarified in a statement to Mashable that it "will not implement surge pricing." Rather, it may experiment with variable pricing strictly ...

Wendy's said the digital menu boards would instead ... adopting digital strategies have denied that they will engage in surge pricing, Pancotti said there could be consequences down the road ...

“Wendy’s will not implement surge pricing, which is the practice of raising prices when demand is highest. We didn’t use that phrase, nor do we plan to implement that practice,” the ...

The fanfare over the new menu item comes months after Wendy's came under fire for considering implementing surge-pricing on ...

While Wendy’s appeared tone-deaf in how it positioned ... As a practical matter, when a rideshare company uses surge prices, it creates an incentive for drivers to come to the platform, and ...

When Wendy's ignited the internet's ire in February ... It insisted that, despite rumors, it wouldn't implement surge pricing and charge more for burgers during busy times. Instead, it said ...