Wall Street will be especially focused on ad sales progress now that the company will no longer report quarterly subscription numbers.

Netflix is no longer reporting number of subscribers on ... It's the first quarter Netflix will stop disclosing subscriber counts, a longtime metric investors have used to gauge its growth ...

According to Parrot Analytics data, Netflix's catalog demand is so high that it could raise prices without risking subscriber loss.

In the first quarter Netflix added 18.9 million subscribers. That was the last quarter it will report subscriber numbers. Going forward it plans to emphasize engagement as the most relevant metric.

(Reuters) -Netflix said on Thursday it added ... is facing saturation in the United States and plans to stop regularly reporting new subscriber additions next year. Investors have been zeroing ...

Shares of Netflix (NFLX) are rising over 3% in premarket trading Monday morning after turning in an earnings report that beat ... no longer reports actual subscriber numbers, but said U.S. sales ...