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Netflix co-CEO Ted Sarandos has an idea about how artificial intelligence could make films ‘better.’ In the first-quarter earnings call on Thursday, Sarandos said that he believes the real opportunity ...

Recently, filmmaker James Cameron speculated that AI could slash production costs by 50%. During the Netflix first-quarter earnings call, CEO Ted Sarandos responded with a more nuanced perspective ...

Netflix co-CEO Ted Sarandos believes making movies 10% better with AI is more valuable than making them 50% cheaper. Generative AI tools can make previously "unfilmable" projects more cost ...

Netflix is bringing generative AI to ads, launching context-aware mid-roll and pause formats for its 94 million ad-tier users ...

Today, at its second annual upfront to advertisers, the streaming leader announced that it has created interactive mid-roll ...

Ads still keep the lights on, obviously. As such, Netflix—the company who disrupted the whole business in the first place!—is ...

When asked his biggest regret, Google CEO Sundar Pichai reflected on the company's decision not to acquire Netflix.

The company has also been testing a generative AI-powered search function to discover ... to engagement rather than subscriber growth. Netflix co-CEO Greg Peters told analysts last month that ...