Subscribe to TheStreet's free daily newsletter 💰💵 Netflix and other streaming services were supposed to be the modern alternative to that, giving consumers a chance to watch videos uninterrupted and to pay an affordable monthly cost to do it.

Recently, filmmaker James Cameron speculated that AI could slash production costs by 50%. During the Netflix first-quarter earnings call, CEO Ted Sarandos responded with a more nuanced perspective ...

Netflix is not the only company aiming to increase revenues via AI advertising. Earlier this month, Meta CEO Mark Zuckerberg stated that his company was looking to take over the entire advertising ...

Today, at its second annual upfront to advertisers, the streaming leader announced that it has created interactive mid-roll ads and pause ads that incorporate generative AI. Subscribers can expect to start seeing the new types of ads in 2026, Media Play News reported.

Netflix co-CEO Ted Sarandos believes making movies 10% better with AI is more valuable than making them 50% cheaper. Generative AI tools can make previously "unfilmable" projects more cost ...

"There's a lot of excitement about what AI can do for content creators. I also read that article about what James Cameron said about making movies 50% cheaper," the Netflix CEO said at the ...

The streamer’s new format will let advertisers make spots that blend in with its shows and movies.