The fall is the perfect time to invest in a new TV (what with all the new shows and sports happening ... streaming guides, how-tos, tech deals, and more. I have bylines in numerous publications, ...

Both NBA and MLB want to have greater national presence as consumption habits shift away from cable RSNs to streaming.

Stephen Curry barely missed the cut. After Jayson Tatum signed a five-year, $314 million extension — the richest deal in NBA ...

Mavs CEO Cynt Marshall says the team is also working to develop and implement a streaming service for the games.

The Bounce Newsletter | This is The Athletic’s daily NBA newsletter. Sign up here ... before his max deal. While some ...

At the end of his new deal ... became NBA champions for the fourth time in eight years, which was seen as Curry's 'crowning achievement'. Two years on, his powers have shown little sign of ...

(Photo by Ethan Miller/Getty Images) Getty Images Cooper Flagg, the 17-year-old Duke freshman projected to be the No. 1 pick in the NBA draft next June, has signed a shoe deal before even stepping on ...

Other sports rights — it recently signed new deals to secure the ... sum doesn’t add up to the NBA. In June 2021, cable accounted for 40.1 percent of all TV viewing. In June 2024, it was ...

The potential No. 1 pick in the 2025 NBA Draft said his Maine roots were a major factor in his decision to sign an ...

Duke basketball freshman Cooper Flagg, the projected No. 1 pick in the 2025 NBA Draft, has signed a shoe and apparel deal with New Balance. The company made the announcement Monday morning ...

New Balance has signed a major addition to its basketball roster. Duke freshman and potential No. 1 overall NBA draft pick Cooper Flagg has joined the brand with a shoe endorsement deal.