A megabucks deal for NBA streaming rights last year saw Amazon Prime Video add to its range of live sports coverage, which is the latest step in building a package that Amazon Head of U.S. Video & ...

NBA Draft Lottery winners, losers, and trade possibilities, with reporting from HoopsHype Senior NBA Insider Michael Scotto.

Chicago Bulls and NBA legend Michael Jordan’s return to NBC as a media figure has ignited a wave of speculation, and it may ...

As NBC prepares to return to NBA broadcasting next season after a perfectly symbolic 23-year hiatus, the network made ...

NBCU kicked off upfront week, pitching advertisers streaming innovation for the NBA, Comcast's cable spinoff and more.

The NBA on NBC was a meaningful part of my career, and I’m excited about being a special contributor to the project,” Jordan said.

In what Disney CEO Bob Iger has hailed as potentially the biggest move in nearly four decades for ESPN, the network has ...

NBC announced on Monday that NBA great Michael Jordan would be joining the network's coverage when the league returns to NBC ...

WASHINGTON — He’s back! Six-time NBA champion, five-time MVP, 14-time All-Star and Hall of Famer Michael Jordan will be a ...

It has been over 20 years since NBC had rights to broadcast NBA games. Its last run was during the 90s, which coincided with ...

Next season’s coverage to feature ‘an unprecedented level of integration between the platform and NBC Sports’ production’ ...

NEW YORK (AP) — Michael Jordan is joining NBC Sports as a special contributor to its NBA coverage when the 2025-26 season ...