Jeremy Bloom is off to the X Games — not to compete for the first time, of course, but to become the organization’s new CEO. The ex-Olympic freestyle skier and Colorado football player will ...

"I think there's probably an opportunity for us to evolve the word 'action' into other things," he says. But first: Aspen ...

Once upon a time, Jeremy ... it,” Bloom said. He’s spending a lot of time these days thinking about how to create and structure leagues. Two weeks ago, he was named CEO of the X Games, now ...