Beginning in 2019, Google embarked on an effort under the Privacy Sandbox banner aimed at developing a new way to target ads ...

Google’s plan to phase out third-party cookies in Chrome is officially over. In an update on Tuesday, Google Privacy Sandbox ...

Privacy Sandbox, originally pitched as an alternative to cross-site ad tracking, will not show a standalone prompt. Instead, ...

Google will not make any to changes to how third-party cookies work on the Chrome browser at all. Anthony Chavez, Google VP for Privacy Sandbox, has announced that ...

You know that user choice mechanism that Google said it was planning to release for third-party cookies in Chrome? Well, it’s not happening. Google changed its mind. Going forward, it’ll be business ...

Google reversed its previous stance and now says it won’t eliminate third-party cookies. The search giant has backed away from allowing Chrome users to disable tracking, saying it won’t be launching a ...

Google’s third-party cookie crackdown is on pause – but the pressure on Chrome is far from over. So, what does it all mean ...

It’s a move that amounts to a U-turn on the Chrome team’s earlier updated approach to deprecating third-party cookies…with the latest development bound to cause ructions across the ad tech ecosystem.” ...

Google said on Tuesday it will not be introducing a new standalone prompt for third-party cookies and will keep using the small tracking files in its Chrome browser. This marks a major shift from ...

However, the search giant made a major, unrelated Chrome announcement earlier this week: Google is abandoning its plans to drop third-party cookies from Chrome. Back in January 2020, Google made a big ...