The prices you pay for goods online may be determined by your browsing history, zip code, and more. Learn how surveillance ...

D.C. — The Federal Trade Commission (FTC) has revealed alarming preliminary findings from its market study examining surveillance pricing—where consumers are offered different prices for the ...

When you shop in the store, you can see the prices right there on the shelf. But when shopping online, there is no way to ...

We all know our personal data is out there,” said Action 9 Investigator . “But some companies use it to charge you more when ...

"This study is such a critical first ... The use of AI to power surveillance pricing systems is a potential hurdle to the FTC's inquiry, observers say, because the systems' inner workings may ...

Are you paying more than your neighbor for that backpack online? Consumer advocates say you can be, all because of something called surveillance pricing.

The Federal Trade Commission has ordered information ... Accenture and McKinsey & Co. The agency says its “study” will aim to understand how surveillance pricing works and investigate ...

Unlike ridesharing’s clear surge pricing, airline pricing remains opaque. While the FTC’s surveillance pricing investigation may lead to greater transparency, for now, travelers must stay alert.

In January, the Federal Trade Commission published a study that shows it’s happening. It found the goal of what’s called ...

The Federal Trade Commission in the final days of the Biden Administrations said surveillance pricing does happen, but the FTC appears to have now bailed on the issue under the Trump FTC ...

In January, the Federal Trade Commission released the initial findings for a study on targeted advertising and what they termed “surveillance pricing.” They found that retailers frequently set ...

The I-Team also talked to Sara Geoghegan, senior counsel with the Electronic Privacy Information Center (EPIC). “This is ...