Chipotle CEO discusses viral TikTok trend, company's first-ever stock split By Julie Coleman,CNBC • Published May 29, 2024 • Updated on May 29, 2024 at 8:30 pm BOOKMARKER ...

The "Chipotle Camera Trick Challenge" is a TikTok trend involving a customer, and sometimes spectators, pointing cameras at a restaurant worker in an attempt to make them increase portion sizes.

In late 2022, Chipotle employees were hit with waves of complicated orders and unhappy customers after Lee and TikToker Alex Frost posted viral videos trying a menu hack for quesadillas.

The "Chipotle Camera Trick Challenge" is a TikTok trend involving a customer, and sometimes spectators, pointing cameras at a restaurant worker in an attempt to make them increase portion sizes.