and a range of genAI tools now available to all. And, since it’s Adobe Max-mas, the company has also announced a handful of extras for Illustrator and InDesign, too. Photoshop was already no ...

Creative technology is having a breakout moment. No longer locked in walled gardens or high-cost licenses, today’s most ...

Although Adobe mostly advertises its AI tools by discussing how it reduces the tedious aspects of editing pictures on a mass scale, the company still mentions the controversial use of GenAI for ...

Adobe Firefly can now translate and lip-sync any marketing video Reframing and shifting between portrait and landscape is even easier You could expect a 70-80% increase in asset variant production ...

Explore Adobe's commitment to responsible AI with Hannah Elsakr. Learn about Firefly, its impact on creative professionals, ...

Adobe has been able to rapidly embed Gen ... finding a balance between how customers use core products like Photoshop and adopt GenAI-based product lines, which may prove intricate in a market ...

Adobe Inc ADBE is leveraging GenAI to push creative boundaries. Its Firefly suite integrates generative imaging, video tools, and features like text-to-image directly into Photoshop and Illustrator.