Morning Consult's survey of moviegoers comes in the wake of AMC Entertainment announcing its plans to eliminate the one-price ...

AMC operates the AMC Saratoga Springs 11 in Saratoga Springs. Seats classified as “standard sightline” will be at the regular price. If you want to pay less for the “value sightline” seats ...

Coming soon to an AMC Theatre near you: higher prices for good seats. The country's largest movie theater chain has announced plans to price tickets based on seat locations in auditoriums ...

AMC Theatres is altering its prices to a new model that will change the cost of movie tickets depending on a viewer’s seat location, Variety reports. The movie theater chain, which is the ...

Hundreds of theaters have shuttered since the onset of the pandemic, but those that remain are betting that making ...

AMC Entertainment CEO Adam Aron said the new Sightline ticket pricing regime the chain’s trying out in three markets has the potential to expand the moviegoing market and prevent future price ...

We come to this place for magic. We come to AMC theaters to laugh, to cry, to care…and to pay extra money for premium seats?  Nicole Kidman never mentioned that! AMC Theaters made a startling ...

The spread of dynamic pricing comes with changes in technology, such as algorithms to balance pricing with demand.

AMC Entertainment Holdings Inc. (NYSE:AMC) price closed higher on Monday, March 13, jumping 1.49% above its previous close. A look at the daily price movement shows that the last close reads $5.38, ...

There are several notable advantages to being the biggest theatrical exhibitor in North America and the world, a status ...