Asian American, Native Hawaiian and Pacific Islander (AANHPI) audiences are heavy users of digital media, including ...
The Record from Nielsen delivers a quarterly look at how U.S. audiences spend their time with ad-supported audio media.
Diverse Leadership Network graduates strike the #inspireinclusion pose for International Women’s Day. Nielsen is focused on ...
NEW YORK – May 2, 2024 – SAG-AFTRA, the American labor union that represents more than 160,000 professionals in the media and entertainment industries and Nielsen, a global leader in audience ...
In addition, Nielsen Ad Intel data also shows that the travel and tourism industry spent more than $153 million on advertising in Australia in Q1, 2024 – an increase of 8% from the previous quarter, ...
Nielsen, a global leader in audience measurement, data and analytics, announced that Partha Sengupta is Managing Director and leader of its new Global Capability Centers (GCCs). He will report to ...
The Asian American, Native Hawaiian and Pacific Islanders (AANHPI) are a valuable group for marketers to engage.
Identity is a big topic in data-driven marketing. Advertisers want to target consumers at the person level, publishers want to monetize their audiences, and identity is crucial to ensure that the ...
In today’s cutthroat marketing arena, data-driven decisions reign supreme. Enter Predictive ROI (PROI) by Nielsen – your trusted ally for optimizing campaigns and achieving marketing goals.