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DDB Mudra Group's Tanishtha Kaura reflects on the newly-emerging crop of generative AI influencers in India, and questions if adland or the nation are really ready to embrace both their opportunities ...
The Advertising Club has announced that it will be hosting the latest edition of the Emvies awards on 22 March. The event will be held in Mumbai at the Jio World Convention Centre. According to the ...
Unacademy, India's largest educational platform, has launched a new brand campaign titled "The Power Behind You," featuring cricket legend Sachin Tendulkar. The campaign's centerpiece is a film shot ...
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The organisers of the Montreux Switzerland Festival have announced that the entries are open for this year's awards. The entries will remain open till 31 March 2024. Eligible entries include all ...
Castrol, part of the BP Group and a leader in the global lubricants industry, has announced a strategic partnership with Bollywood superstar Shah Rukh Khan as its brand ambassador. Khan will be ...
Unlimited access to Campaign India content* including its archive of 30,000+ articles. No monthly limits! Premium member-only articles & analysis Premium discount for Campaign event tickets ...
In a stride towards enhancing the efficacy of its influencer marketing campaigns, Havas Media Network India has announced a strategic partnership with KlugKlug, a leading influencer technology ...
In her new role, Kapoor will be responsible for leading the sales teams in defining and delivering on advertising revenue targets, while shaping the company’s sales and marketing strategy and business ...