AdExchanger and AdMonsters are pleased to announce the honorees for the 2024 Top Women in Media & Ad Tech Awards!

The latest trend in measurement is a classic. MMM, or media mix modeling, has been embraced by startups, brands and all the ...

Hey Readers, Welcome to the AdExchanger Commerce Newsletter. This week, we pull no punches in discussing a major change to ...

The European Data Protection Board outlaws Meta's "Pay or OK" model; Walmart sharpens its conquesting tools; Roku seeks more ...

US digital ad revenue grew at a slower rate in 2023 compared to 2022, according to the IAB/PwC Internet Advertising Revenue ...

Sweetgreen is just one of many brands pushing Google for more transparent reporting within PMax. Plus: The MRC's role in the ...

YouTube announced a new feature that allows advertisers to buy ads within YouTube Shorts specifically for particular content ...

A booze brand and a “headless commerce” platform walk into a meeting with the CFO. That might sound like the setup for a ...

Yahoo is expanding its identity solutions to CTV to make it easier for digital marketers to incorporate CTV within their ...

Google AdSense publishers are in crisis; Apple is fighting antitrust suits in the UK and the US; Sherwood Media has a ...

The democratization of media mix modeling is the main idea behind the launch of marketing analytics platform ...

As April 15 marks the deadline for filing personal taxes in the US, it’s crucial to bring attention to a less acknowledged ...