No company is immune to signal loss. But Reddi/t, which hosts its first earnings call on 5/7, is making the case that it's ...

Safari now includes a tool called Web Eraser, which isn’t exactly an ad blocker, but lets users remove certain portions of ...

Google has said publicly that it will eventually ("soon") adopt a national approach to privacy compliance in the US. That's a ...

Appealing to advertisers’ better angels is never going to bring ads back to the news. But appealing to their bottom lines ...

Using Samba TV’s ACR data, StackAdapt is launching two features to help clients attribute and forecast incremental reach to ...

AdGPT, a startup that uses AI to automatically create hundreds of ads across multiple platforms, came out of stealth mode on ...

Gannett pointed to recent partnerships with non-news publishers as instrumental to its audience and ad revenue growth.

These businesses are trying to position themselves to win in a transformative era that will make or break many ad tech ...

Online news demonetization continues; Roblox is on a mission to build a $1 billion ad business; TikTok evades the Apple App ...

Screenverse plans to add about 20 employees over the next 12 months. It also earmarked some of the funding to enhance its ...

TV buyers predict streaming publishers will heed their demands for greater flexibility, more programmatic execution and ...

Roku and The Trade Desk announced an expanded partnership timed to the NewFronts, although specific terms of the deal remain ...