Programmatic enabler Limelight Inc., formerly Project Limelight, has launched a rebrand to celebrate its fifth anniversary.

Footballer Erling Haaland is to become a video game character as part of a new partnership with mobile game Clash of Clans.

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

Snapchat has announced an exclusive partnership with Billion Dollar Boy, Influencer, and The Goat Agency in a bid to empower brands to leverage the influence of creators on Snapchat via its Snap Star ...

Direct Line has launched a new campaign aimed at raising awareness about the dangers of driving the morning after attending a wedding.

Estée Lauder Company (ELC) has announced it is increasing investment in AI technology via its new partnership with Microsoft.

Tesco has announced it is offering "hyper personalisation" Clubcard promotions to customers, in partnership with grocery tech company, Eagle Eye.

The Amazon Rainforest has taken the top spot of Forbes’ ranking of the world’s richest billionaires in a new advertising campaign by global beauty brand Natura.

April 2024] senior marketers will gather at London's ARBORETUM for Masterclassing's in-person Data and Analytics Masterclass.

Finnish mobile game giant, Supercell, has announced the global launch of Squad Busters, marking its first global game release in over five years. The launch, which follows several rounds of positive ...

Mobile gaming apps have been around longer than mobile phones. Little wonder that mobile gaming app marketers take data seriously and analyze it constantly. They have been immersed in it for decades ...

Masterclassing is gearing up to host the highly anticipated AI for Marketers Masterclass in New York next week [2 May 2024]. With esteemed AI experts at the helm, participants will uncover the secrets ...