Salesforce adds information from third-party systems to Service Cloud in addition to the data available in Data Cloud.

The April releases for Adobe Marketo deliver enhancements to existing features and changes permissions for both users and ...

Recently, marketers have been stuck in a bit of a Catch-22. Personalization is at the forefront; it’s an expectation for ...

Embrace cutting-edge AI content creation tools to transform your marketing. Balance human input while harnessing machine ...

The six new features include ways to acquire high-value customers, manage budgeting and re-connect with former customers.

This week, top publishers and adtech companies provided a glimpse of the future of advertising and viewing experiences for ...

Build a foundational “Customer 101” dataset and unleash its potential through enrichments and a data-driven learning cycle.

Brands must prioritize owned marketing assets like websites and blogs to maintain control over their narratives and customer ...

Effort or results — what really drives a business forward? Jump into a debate that’s sparking lively conversations across ...

If you’re in marketing or marketing operations, you’re likely using martech solutions and AI-powered tools to get your job ...

IAB's Video Ad Spend study projects $63 billion in video ad spending with more going to digital video than linear for the ...

Growth in digital commerce was vanishingly small in the first quarter of 2024 according to the latest Shopping Index report ...