Google is pushing back its cookie deprecation plans yet again after running into hurdles testing programmatic ad markets ...

Nostalgia, AI, flexing—advertisers spanned the gamut this week with campaigns that took a blast to the past and looked toward ...

Jo Ann Ross will step down as chairman of advertising at Paramount at the end of the month, according to the media company.

The FTC’s new rules could have widespread implications across brands and agencies, but existing noncompetes can still be ...

Walmart shares an early Mother’s Day gift, Choice Hotels taps an influencer to give away free vacations, and more ...

Madonna Badger, Tom Burrell, Soyoung Kang, Sabrina Kizzie, Fernando Machado and Jeff Marshall will be honored in May.

In early 2023, as ChatGPT was becoming all the rage, WPP set out to identify use cases for AI that would help its clients ...

With more brands looking to incorporate influencers throughout their marketing, influencer agencies are pivoting to add new ...

Firehouse Subs has opted for a multi-agency approach after parting ways with TRG in March. Subscribe and get unlimited access ...

Futura Collective unites former Grey executives with Badger people to bring big agency perspective to independent.

A few highlights: Pro athletes including LaMelo Ball, Neymar Júnior and Shericka Jackson star in the latest from Puma.

Elon Musk’s social platform X is launching a TV app, pushing deeper into video and entertainment content as it takes on the ...