TikTok struck a defiant tone at an intimate advertising gathering on Thursday, telling marketers the app will combat the U.S.

In the evolving brand and marketing landscape, artificial intelligence is not just the hot new fad—it’s a transformative ...

Publicis Conseil, Rethink, Ogilvy and Michelob Ultra also picked up major awards at Wednesday’s ceremony ...

In a bid to distance themselves from the traditional agency model—which is often bogged down by overhead, talent costs and ...

As one of the only must-buys left for advertisers on TV, the sports marketplace will have an increasingly outsize importance ...

Secondhand markets fueled Gen Z’s cravings for Hermès and Cartier, Coinbase comes back and Peppa Pig turns heads.

After watching its social media audience beg for access to the brief, atmospheric song included in its latest video spot, ...

Airbnb is introducing a new category called “Icons” that offer stays at special venues such as a recreation of the house from ...

Phoebe Bain is a senior reporter at Ad Age, covering influencer marketing and DTC brands. Bain joined Ad Age in 2022 after founding Morning Brew's Marketing Brew vertical, where she also covered ...

Behind the marketing approach of Studs, which is replicating the Claire’s experience for people ages 18 to 35.

Are you a print subscriber? Activate your account. 19 min 38 sec ago By Vince Bond Jr. - 27 min 31 sec ago 37 min 14 sec ago ...

The unprecedented success of the NCAA Women’s Basketball Tournament and its breakout star Caitlin Clark promises a golden age ...