MLB is launching a series of star-driven advertisements that are aimed at educating fans on the new rule changes being ...

The PTPA-Fanatics agreement should amount to more than $100M in royalties over the lifespan of the deal paid to players that opt-in to the group licensing pool, according to a memo.

A case can be made that baseball is suddenly America’s hottest sport as MLB rides the wave of momentum from the WBC and rule changes.

Apple is considering bidding for the streaming rights to a range of English football games, a move that would step up its sports ambitions and increase competition" with Amazon's Prime Video.

Notre Dame President John Jenkins and AD Jack Swarbrick say that college athletics faces a threat with NIL if there are not regulations across the board.

In spite of not wearing the Pride-theme jerseys Sunday against the Vancouver Canucks, the Chicago Blackhawks still have a wide variety of Pride-related programming scheduled for their Pride Night ...

The Cubs will have some new sponsored areas at Wrigley Field featuring AB-InBev, Cutwater RTD, Nutrl Vodka Seltzer, and DraftKings.

Women’s college basketball believes it has the makings for a hit reality TV show with star power driving a marketable product that has a growing audience.

Former NBAer Adam Morrison is featured in one of the several AT&T commercials this season featuring beloved Zags past and present.

Kevin Hitt FaZe Clan, the esports and gaming outfit that went public in July, may already looking to reverse course, with the ...

The Big 12 partnering with Rucker Park on a series of youth clinics featuring its head basketball coaches in Harlem this summer.

Adding SBJ daily content will give you the comprehensive view of sports business with: Daily updates aggregating the stories ...