Vertex Pharmaceuticals announced its biggest M&A play yet, acquiring Alpine Immune Sciences for $4.9 billion. MM+M is proud ...
“Spark the Night is intended to draw attention to the nighttime symptoms of PD, which are often either unspoken or not ...
Dentsu Health’s Collette Douaihy will head up the pharma track, while Edelman’s Wendy Chan will lead the health and wellness ...
This year’s MM+M Media Summit will focus on how health media’s leading voices are using artificial intelligence and the ...
Similar to Brooke Shields, Gabrielle Union-Wade tackled the issues of aging and shame in women’s health at the 2024 PHM ...
Currently, the Alpine drug is set to enter a Phase 3 clinical trial by the end of the year and studies of its application in ...
Bayer named Samantha Avivi as chief marketing officer for its consumer health division in North America. Elizabeth Thompson ...
As AI fluency improves in pharma marketing, consultants say drugmakers can realize billions in revenue and cost savings.
The Cannes Lions International Festival of Creativity has launched a creator learning and networking program that is set to ...
Charity Williams, patient marketing director at UCB, said it was critical for the Make HStory campaign to incorporate real ...
Federal lawmakers face a year-end deadline to solidify or scuttle an array of COVID-era payment changes for telehealth ...
The move will see the holding company integrate Google’s Gemini into its marketing operating system, WPP Open, already used ...