L’Oréal’s marketing boss explains how the house of brands is mitigating inflation and investing in Web3 amid a post-pandemic ...
Comparing the award-winning campaigns against a database of 80,000 ads reveals that, in many cases, they were leaving viewers ...
Although the concept of ‘brand love’ was overused and went out of fashion, it remains an insightful way to consider consumers ...
Attracting sponsors from Lego and Starling Bank to Pandora and LinkedIn, women’s sport is revving up for a record year ...
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world on the week starting 4 ...
Brands - both B2B and B2C - should focus less on keywords and more on making themselves memorable at the point of the buying ...
The building society is on the lookout for a new CMO to replace Bennison, who has been chief product and marketing officer at ...
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne.
Sebnem Erim believes emotional intelligence - in particular empathy - is as important as intelligence when it comes to ...
Cannes Lions may reflect the best connected people in marketing, but when it comes to tackling issues in society today that’s ...
ISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, ...
Samsung Europe CMO Benjamin Braun made the case for marketers being the key drivers of ecommerce sales. He detailed how the ...