Brew doesn't plan on changing its focus on direct advertising under new CCO Sara Badler, a longtime programmatic advertising ...
As privacy changes lead to signal loss, digital advertising is diverging from user-level data and specific measurement ...
Zeev Neumeier, founder of Inscape Data, is launching a new venture called GraySwan to address CTV revenue optimization.
Signal loss is real, but don’t write an elegy for DMPs just yet, says Andy Monfried, CEO and founder of Lotame, which turned ...
As more ad spend shifts to CTV, there are new opportunities to make errors with campaign delivery. To help address the issue, ...
Ampla, a debt lending service that specializes in the DTC economy, is looking for a suitor and has frozen accounts for some ...
Colossus SSP, a DEI-focused supply-side platform owned by Direct Digital Holdings (DDH), is the subject of Adalytics’ latest ...
To some degree, the digitization of TV marketing is inevitable. But there’s a limit to how much TV ad buying should digitize.
Now, Shopsense and Paramount are going a step further with the introduction of Magnite as an SSP partner. Previously, ...
AdExchanger hosted Programmatic IO in Las Vegas, and we recorded The Big Story podcast live on stage. It’s not easy to distil ...
Brands can make better use of their first-party data by working more closely with walled gardens – whether brands like it or ...
While Google’s Privacy Sandbox remains a subject of industry skepticism, brands are resetting their expectations around first ...