Largest gym chain in US raises prices for first time in 26 years
National gym chain Planet Fitness is raising the monthly price of its "classic" membership plan for the first time since 1998, the company announced in its first quarter 2024 earnings calls on Thursday.
Planet Fitness to raise new basic membership fee 50% this summer
Planet Fitness is increasing its basic monthly membership fee for newcomers and will begin testing a price hike for its Black Card membership.
Planet Fitness raises prices for ‘classic’ membership for the first time in 26 years
For now, no plans are in place to increase the price of the Black Card membership, which currently costs $25 per month and lets members bring a guest and access any Planet Fitness
Planet Fitness raises membership fee for first time since 1998
The fitness chain's $10 monthly membership is one of few things that had remained unchanged since 1998 — until now.
Planet Fitness is ditching the $10 membership it has had for 26 years, and hiking basic prices by 50%
Planet Fitness had held the price of its Classic Card membership at $10 for 26 years, which would be worth around $19 in today's money.
Planet Fitness makes a risky move that can discourage membership
For the past several months, we have had three different groups of stores testing three different prices for our Classic Card membership,” said Planet Fitness Chief Financial Officer Tom Fitzgerald during a May 9 earnings call.
Planet Fitness is hiking its $10 membership plan for the first time in 26 years
Planet Fitness says the decision to raise the cost of its basic plan comes amid "several headwinds" impacting the company's earnings results.
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