We're at Adobe MAX London, where Adobe has just announced the expansion of Generative AI in Illustrator. This will bring new tools such as Generative Expand (you'll know of this from Photoshop) and updates to existing ones,

Adobe is launching a beta version of Photoshop with new image generation capabilities powered by the company’s Firefly Image 3 model.

Firefly 3 was trained on billions of licensed stock images, including more detailed labelling for lighting, structure and style, to improve the overall output. It is initially available through the Firefly website and will roll out to other Adobe products in the future, including alongside AI video models like Sora in Premiere Pro.

Adobe said on Tuesday it plans to place a tool for full artificial intelligence image generation in its Photoshop software later this year. Adobe's image and video editing tools are widely used by creative professionals,

Adobe has new generative AI features for rookie Photoshop users, but there are concerns from creative professionals. On Tuesday, Adobe announced a beta version of Photoshop with new features to generate and edit images from text prompts.

The company will typically time the global release of new software features to coincide with the event, and that's exactly what's just happened this morning. I'm at Adobe Max London at Evolution in Battersea,

The company is pushing back against expectations that products from OpenAI and others challenge to its competitive position.

Adobe said Tuesday it's bringing text-to-image capabilities directly into Photoshop and releasing an improved version of its AI-powered Firefly image engine. Why it matters: The company is trying to maintain a tricky balance of assuaging content creators' concerns about the technology while also offering AI tools to those that want them.

A fter upgrading itself with several generative AI models, Adobe is adding some new generative AI tools to its Photoshop creative software. The new model aims to give users additi