Blizzard admits WoW is rough for new players and plans to fix that: 'We know that we have a lot of work to do'
As the MMO enters a new era, Blizzard admits the new player experience could be better.
World of Warcraft boss says Microsoft is happy to 'let Blizzard be Blizzard,' but I'm not sure that's entirely true
Six months after its 2023 acquisition by Microsoft, it sounds like its business as usual at Blizzard. In an interview with ...
‘For now, they still need you’: Video game creators scramble to unionize as AI threat looms
As the gaming industry reels from a tidal wave of layoffs, companies’ rush into automation has developers watching their ...
The video game industry is booming. Why are there so many layoffs?
The video game industry had a banner year in 2023, with critically acclaimed blockbuster titles selling millions of co ...
Seeking Alpha14d
NetEase confirms new Blizzard deal, and Morgan Stanley sees upside
A previous deal that had covered 14 years expired at the end of 2022 (when Blizzard was still part of Activision Blizzard) amid a dispute on terms. The two companies also announced an agreement to ...
Indiatimes14d
Microsoft, NetEase to relaunch Warcraft game in China, ending feud
Chinese video games giant NetEase said it is working with Microsoft to bring popular games including "World of Warcraft" back to the country after a public fallout that ended a decade-long partnership ...
Indiatimes14d
Microsoft, NetEase to relaunch Warcraft game in China, ending feud
Additionally, Microsoft and NetEase said they have also entered into an agreement to explore bringing new NetEase titles to Microsoft's Xbox gaming consoles and its other gaming platforms. A number of ...
PC Gamer14d
A year and a half after its bitter breakup with NetEase, Blizzard has made a new deal to bring its games back to China—with NetEase
Now it's official, and it's not an entirely unexpected outcome: Activision Blizzard has said multiple times since the expiration of the NetEase deal that it remains "committed" to the Chinese market.
CNN14d
‘World of Warcraft’ and other hit games return to China as Blizzard and NetEase end dispute
Microsoft had completed its takeover of Activision Blizzard— one of the world’s biggest video game developers— in 2023. “Blizzard’s universes have been part of players’ lives in the ...
Yahoo Finance14d
‘Warcraft’ Returns to China as Blizzard and NetEase End Spat
The Hangzhou-based publishing giant and Microsoft’s Activision Blizzard subsidiary halted a longtime partnership in January of last year after failing to agree on an extension. Separately ...
The New York Times14d
Blizzard and NetEase Settle Their Beef, Returning Warcraft to China
An uproar ensued among Chinese gamers, upset about losing access to a slew of popular titles from Blizzard’s parent company, the U.S. game developer Activision Blizzard. NetEase said on ...
Reuters14d
Microsoft, NetEase to re-launch Warcraft and other games in China
The pair said they are working to bring online games from Blizzard Entertainment, a subsidiary of Activision Blizzard which Microsoft bought last year, back to the world's second-largest economy ...