On top of that, just like with whiskey, rum, tequila, and other spirits, there are varying levels of quality in the vodka ...

In 2014-2016, in South Africa, vodka was growing fast. Growth was particularly strong at the premium end of the market, as consumers sought greater quality, with the growing influence of 'high image ...

Pernod, whose brands include Absolut vodka and Chivas Regal, has not been able to sell its products in Delhi for six months after its licence was rejected due to an investigation into allegations ...

Sweden’s pride and joy helped make vodka cool again in a global advertising campaign that ran through much of the ‘80s and ‘90s. As for the liquid itself—it’s also a winner, distilled ...

Absolut Vodka, a Pernod Ricard company, is returning to Coachella with both virtual and on-site activations, per information shared with Marketing Dive and a press release. The multifaceted marketing ...

Despite the tough environment, in addition to Tito’s, three other vodka labels among the top 25 spirits brands in the U.S. managed to post growth in 2021: New Amsterdam, Absolut, and Ketel One.

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Heinz has joined forces with alcohol brand Absolut to create a new pasta sauce in response to a social media craze for Italian classic pasta alla vodka. This is the first time the two brands have ...

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Here is a brief price comparison of Parrot Bay and Malibu: Parrot Bay Coconut Rum: $12-$15 for a 750ml bottle Malibu ... well ...